HMO Margins are Shrinking, Forcing Landlords To Seek Creative Management Solutions

Blog Post 7 - Online Travel Agents VS Direct Bookings

December 12, 20254 min read

“Price is what you pay. Value is what you get.” —

Warren Buffett

Airbnb vs Direct Bookings:
Why Contractors & Travellers Save More by Going Straight to the Source

In today’s world of short-term and serviced accommodation, platforms like Airbnb, Booking com and VRBO have become the default first choice. They offer convenience, familiarity and an easy browsing experience.

In today’s world of short-term and serviced accommodation, platforms like Airbnb, Booking.com and VRBO have become the default first choice. They offer convenience, familiarity and an easy browsing experience.

Hotels or Serviced Accommodation? Choice for every contractor


In many cases, working directly with the serviced accommodation provider delivers:

  • better value

  • better communication

  • faster problem-solving

And for companies managing tight budgets or project timelines, those differences matter.

Let’s break down why.


1. Cost Savings: No OTA Commissions Means Better Rates

Online Travel Agencies charge hosts anywhere between 15% and 20%+ per booking. Someone has to pay for that — and it’s usually the guest.

By booking directly:

  • Guests avoid inflated nightly prices designed to cover OTA fees

  • Providers can offer discounted rates, weekly deals or project-based pricing

  • Companies can secure fixed “preferred contractor rates” for multiple bookings

For stays lasting a week, a month or a full project, this can easily create substantial savings.

2. Faster Communication & Clearer Expectations

Communication through OTAs is often slow and filtered.
Messages pass through the platform, notifications get delayed, and in urgent situations it’s rarely quick enough.

Direct booking gives guests:

  • A WhatsApp or phone number for immediate contact

  • Clear arrival instructions without platform restrictions

  • Direct access to the person responsible for the property

When you’re arriving late, have multiple vans, or need flexibility on check-in times, this type of direct communication isn’t just convenient — it’s essential.

3. Quicker Resolution of Any Issues

One thing most travellers don’t realise is that OTAs slow down issue resolution, because everything must be reported and handled via their process.

If you report a problem through Airbnb:

  • The host often cannot act until Airbnb acknowledges the message

  • Refunds must go through their system

  • Disputes take longer

  • Emergency relocations can take hours


When dealing directly with the accommodation provider:

  • Problems are solved immediately

  • Decisions are made on the spot — no approval chains

  • Replacement items, alternative units, or compensation can be provided instantly

For contractors, where time is money, this level of responsiveness is invaluable.


4. A More Personal, Reliable Relationship

Serviced accommodation providers who deal directly with guests usually have more skin in the game:

  • They rely on long-term partnerships

  • They understand project needs

  • They offer tailored stays (parking, number of beds, workspace, etc.)

  • They can keep the same property reserved for the entire job

On OTAs, you are one of thousands of anonymous short-term bookings. When you book direct, you become a valued customer.

5. Greater Flexibility on Everything That Matters

Direct providers can typically offer:

  • Flexible check-in/out

  • Custom bedding setups

  • Parking arrangements

  • Reduced deposits

  • Project-specific billing

  • VAT invoices

  • Company accounts

  • Longer-term discounts

OTAs rarely allow this level of customisation.


🚨24/7 Cover - What, How, Why...

At MD Accommodation we created a policy called 24/7 Cover to protect our guests and make them feel safe and looked after.

There are many angles we tackled so that guests are insured on various circumstances:

  • 100% Payment Protection Cover

  • 24/7 Highest Industry Cover

  • 24/7 Checked In Cover

  • 24/7 Connected Cover

  • 24/7 Guest Cover

  • 24/7 Safety Cover

These are some of the highlights of our cover, however we are proud to see our guests feeling safe as they book directly with us.

But why is this important?
Millions of traders, contractors and individuals book properties through Airbnb every year. One of the reason is the cover provided by their channel. I completely understand it, I used to book properties via Airbnb for this same reason.

We can provide even better level of protection, with shorter lead times and better prices. We make this a no-brainer for our guests.


💡Final Thoughts

OTAs are great for browsing, discovering new places and handling one-off stays.

But when it comes to contractors, corporate stays and anyone planning a longer or more specialised booking, dealing directly with the serviced accommodation provider almost always results in:

✔ Lower prices

✔ Better communication

✔ Faster support

✔ A more personalised, professional experience

Guests save money.

Providers deliver a higher standard of service.

And issues get resolved in minutes, not days.

It’s a win–win — and one of the reasons direct bookings continue to grow across the serviced accommodation industry.

blog author avatar

Kamil Domski

Kamil Domski is a Founder at MD Accommodation and provides accommodation for short term and long term lets. He found that property market is lacking quality accommodation with high level service focused around them, so started his own business. Through HMO and Serviced Accommodation solutions he's serving dynamically growing sector in the UK.

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